One Hollywood executive told the Post that Google has made a budget of 100 million US dollars for the plan. The money will pay movie studios and content providers for the contract to expand the service content on YouTube.
Robert Kyncl - vice president of TV and Entertainment at Google will lead the implementation of the plan. Kyncl was a Netflix exec. He joined Google in September last year. Analysts thought that Kyncl's joining Google shows the urgent need of talent for YouTube to achieve digital content deal with Hollywood.
Google has been exploring ways of turning YouTube into an Entertainment center, so that users can use the site to watch movies and TV shows, so the search giant has been working for several months to make film production companies engaged in the negotiation.
The world largest video site is now working on a payment system to provide fee subscription service to the users. We know that YouTube has always been a free site, making its income mainly from advertising. Citigroup estimates YouTube's gross revenue at $1 billion last year. Google issued no details of YouTube's financial performance, only revealed that the video site has doubled its revenue last year.
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