YouTube Calls for Videos by Hollywood Stars to Increase Users' Loyalty

According to media reports, Google is inviting top Hollywood stars to generate original videos for YouTube, to improve relationship with Hollywood and, YouTube's financial performance and users' attention.


As return, Google would offer the stars cash and a share of the resulting advertising revenues. The stars could create their channels with their own names and moderate the content in their own channels.


At present it's not clear that how many Hollywood stars have signed the contract with Google, who hopes to generate more professional and original videos. Google declined to elaborate. But YouTube will still be a users generated videos platform and won't abandon the basic services, said the person familiar with the matter.

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